Secondly, AirAsia is dividing the market by using demographic segmentation. Airlines have responded to the needs of business travellers who frequently fly these trunk routes by offering high frequencies, introduce travel passes, and offer flexibility.
AirAsia also permits to make an easy and quick check-in Demographic segmentation of airasia the airport thanks to computers. AirAsia is now well-known and recognized as a low-cost airline.
Concerning the depth of the product, it could an international flight or a domestic flight within the Asian region. We can conclude that these similar organizations are not at the same stage of their brand positioning as the model of EasyJet is more mature.
EasyJet is now a mature product whereas AirAsia is still in the growth phase because the Asian market is fuelled by a consumer demand for low-cost air travel but we will see if there is an Demographic segmentation of airasia on the brand positioning.
AirAsia could offer perks that are earned according to the amount of business a company does with them. The criteria price is the core of their business model. The facilitating ways of booking are also adapted for the payment. By partnering with them, AirAsia would be able to extend their destinations into Australia and America.
For example, back in the US Transport Security Adminstration TSA introduced a scheme that let travellers self-select their security lanes based on their familiarity with checkpoint procedures. In order to respond to their increasing needs, we have designed a special area fully dedicated to female travellers, which includes a female restroom, sleeping room and powder room.
South Korean flag carrier Korean Air, however, is going the extra mile to cater to the growing number of female passengers, which make up 45 percent of its passengers. It is also possible to make online check-in to not lose time.
So, we easily understand that their slogan was not focused on the price like for AirAsia: Thus, they would be able to reduce operational cost, which translates to lower prices, hence making AirAsia more attractive to the consumers.
While AirAsia X is currently filling in this market of long haul flights for AirAsia, it is still not comprehensive enough and should be developed further. Product modification AirAsia product has known a lot of modifications since its creation in AirAsia can use promotions for short periods of time to try and steal customers from their competitors.
For an aircraft interior manufacturer this is vital input for our innovation" — Ron Verweij, Innovation Manager, Zodiac Aircatering Equipment Chinese airports introduce female-only and male-only security lanes By Raymond Kollau, airlinetrends.
In the sleeping room, there are two comfortable couch-type chairs which can be reclined upon adjustment. These are low-cost airlines and they have to communicate on that.
The shorter routes means that flights will take a shorter time to complete, frills such as providing meals may no longer be needed and the frequency of AirAsia flights could be increase as the turnover rate is higher. It reaffirms this first objective and also insists on their main competitive advantage: These are low-cost airlines and they have to communicate on that.
Now, the EasyJet slogans have evolved to focus on the brand itself. Lion Air is one of the main competitors of AirAsia and they are on the same market Asia. For AirAsia, this means that they would be able to fly to more destinations while taking shorter routes as they would no longer be faced with restriction from the countries in the ASEAN region from flying over them.
Now, the EasyJet slogans have evolved to focus on the brand itself.
The groups have known identical developments by acquisitions and alliances. AirAsia mainly target workers or low pay salaries earners. You just need the booking name and the booking number.
For example, Vueling lets passengers rebook themselves on an earlier flight via their mobile app if there is a seat available. Children younger than 12 years old will not be able to book seats in the Quiet Zone, and passengers opting for the zone will be asked to keep noise to a minimum, while there will also be special ambient lighting in the cabin.AirAsia target market segment consist of three different but overlapping segments that were segmented according to Geographic Segmentation, Demographic Segmentation and Psychographic Segmentation.
AirAsia is. Dec 30, · Tourism Marketing: the Example of AirAsia. Start here. Contact Us; Gallery; Our Educational Tours. Product’s market segmentation. 1) Geographic characteristics Concerning demographic characteristics, AirAsia is not targeting a specific demographic group.
It is mostly based on the social status or the average. AIRASIA BERHAD AIRASIA BERHAD MARKETING PLAN MARKETING PLAN Contents 39roduc9io3 Demographic Segmentation Age a3d Life Cycle - years ·Budge9 Travel ·S9udies - years Documents Similar To AIRASIA PROJECT PRESENTATION.
Skip carousel. carousel previous carousel next. Air Asia 5 Porter's Forces. uploaded by.4/4(2).
Air asia marketing strategies. 25 SEGMENTATION, TARGETING AND POSITIONING ANALYSIS Market Segmentation AirAsia may use segment bases such as demographics, socio-cultural, user-related, user-situation and benefits-sought segmentation to segment their market, as indicated in Table 1.
Demographic Segmentation Attracts travelling passengers in the lower to middle income group. Geographic segmentation The core markets of AirAsia are Malaysia, Thailand and Indonesia.
Market Segmentation Market Segmentation Behavioral and psychographic segmentation First-time flyers Fare-conscious leisure and business.
10 SEGMENTATION, TARGETING AND POSITIONING ANALYSIS Market Segmentation AirAsia may use segment bases such as demographics, socio-cultural, user-related, user-situation and benefits-sought segmentation to segment their market, as indicated in Table 6.Download