Essay This essay has been submitted by a student. TVC and radio commercials will feature the new product endorsers or media influencers. The marketing campaign will push through the following key stages: Journalists and bloggers invited in the event will be given hands-on experience using the phone and will be invited to write and blog about their first impressions.
Thee environment for smartphone devices, however, present Samsung with huge challenges to maintain profitability, customer base and market position.
Integrated marketing communication strategy to be pushed will include print, radio, television, in-store branding, and the web.
Promotional mix of advertising, public relations, sponsorship, sales promotion, social media marketing, web marketing, direct marketing will be launched to ensure that following messaging are achieved: On social media and the web, there will be landing pages and microsite that will promote the concept YourMostBeautifulGalaxy through immersive experience with the customers.
Brazil Olympics in will release footage of one of its celebrated soccer superstar, announcing the sports milestones in the history of Olympics. Communication Objectives The challenge for Samsung flagship mobile phones is to beat out its public image as reported by the media as the only second-best if not inferior alternative next to Apples iPhone.
On stores, the company will make available augmented reality AR devices that will allow customers to get the feel of the new Galaxy series. This planning documents provides its analysis of the companys situation and target market, before laying down its marketing communication objectives, marketing strategy, budgeting and means to track and monitor its investments in integrated marketing communication.
A new marketing tagline will be debuted, sporting an upbeat message: This is not an example of the work written by our professional essay writers. YourMostBeautifulGalaxy and the date Increasingly, one of the weaknesses of the company is its so many legal and litigation challenges.
When it suffered from earnings shock inthe companys revenues dropped by 9. The high demand for innovative flagship smartphones, new products that would make switching cost higher for customers, new operating systems, personal health management, and its strategic partnerships, among many others are additional opportunities to take for Samsung.
In the same environment, however, opportunities are also existing waiting to be explored, improved upon, strategized and optimized. With a healthy liquidity position, which means its current assets, cash from operating activities, and the likes are good, the company is nonetheless financially stable.
The aim is to generate buzz and word-of-mouth marketing to hype excitement about the new Galaxy model, earning free public relations for the company. The company then must set out to communicate the following: At the back of the soccer start speaking is a poster of the galaxy, where a big hashtag was splashed: Budgeting The IMC plan will have the following allocation of budget: Through its wide-range of product portfolio and geographical mileage, Samsung is able to enjoy unprecedented advantage to generate sales through wider range of consumers, improve its profit margins, economies of scale and brand recognition.
Situation Analysis Samsung is recognised worldwide as one of the most successful mobile phone manufacturers due to its strong brand reputation as an innovative leader in the industry. With more than 80 manufacturing plants and sales networks across the globe, along with thirty research and development centers, the Korean smartphone company has more than 60, of its more thanemployees working to develop future technologies.
Although not initially its core focus because the company is primarily a semiconductors and home appliances enterprise, Samsung has attracted strong followership in the smartphone market.
Target Audience Profile The target audience for the Samsung smartphone products includes the following Global Data, Vanderbilt University Type of paper: During the holiday season, the budget will be decreased on account that people have already been informed or made aware that selecting the new Samsung flagship smartphone is a smart choice and a brand most preferred to have or given out to impress.
Other threats to its dominance include rising competition from new entrants, fluctuating foreign currencies, and growing numbers of counterfeit product manufacturers from the Chinese black market.
Samsung faces legal battles for patent and product proprietary infringement charges for its mobile products from rivals like Apple, which affect its brand reputation. Integrated Marketing Communication Strategy A.
The company will massive television advertisements, billboards, radio, magazine ads, social media campaigns, Youtube videos, in-store banners, and sponsorships. As it operates in five regions of the world, it is also one of the companies that is partner with some of the leading industry players in the world, such as Sony, IBM, Intel and Microsoft, among others Global Data, The following report presents an Integrated Marketing Plan for Nokia in the UK.
The plan deals with media planning, segmentation, strategic and tactic planning of IMC, evaluation and such.
The main aim of this plan is to expand Nokia’s consumer base, establish Nokia’s brand values and position. Integrated Marketing Communication Plan for Nokia - Executive Summary The following report presents an Integrated Marketing Plan for Nokia in the UK.
The plan deals with media planning, segmentation, strategic and tactic planning of IMC, evaluation and such. In this essay, I am going to explain the various elements of marketing mix, if the.
INTEGRATED MARKETING COMMUNICATION PROJECT On RELIANCE JEWELS Company Overview: Reliance started its first branded jewelry retail outlet in Bangalore in Nov Reliance Jewels – the Jewellery format of Reliance Retail is currently focusing on competitive pricing to make a presence in the segment.
Essay on Marketing Plan Soft Drink. The integrated marketing plan is a superior model for marketing communications because it creates synergy, provides internal focus, is an efficient and effective marketing communication program and has a.
A Marketing Communications Plan Marketing Essay. Print Reference this. Published: 23rd March, catalogs, the internet and kiosks (Madura, ). This paper outlines a marketing communications plan for Tide detergent. Integrated Marketing Communications. Integrated Marketing Communications (IMC) is a concept in marketing management.
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